Landscape Toothpaste Package
Longsheng Zhong
Packaging Design Landscape Toothpaste Package by Longsheng Zhong Display of Guilin Scenery is a toothpaste package created for a brand based in Guilin, China. Two local landscapes, the Li River and the Longsheng terraced fields, are illustrated in a traditional Chinese painting style to show the origin of the product and its natural character. The outer box is made of 350 gram white cardboard with matt lamination and a transparent ultraviolet coating. The tube combines plastic and aluminium layers. Rather than stressing function alone, the design builds a familiar visual link with scenery known to many consumers.
A' Design Award Winner
Landscape Toothpaste Package by Longsheng Zhong is a highly esteemed winner of the A' Packaging Design Award. Landscape Toothpaste Package earned the A' Design Award in 2021 and is showcased on Packaging Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by Longsheng Zhong and see why Landscape Toothpaste Package design sets itself apart from its competition.
About Landscape
Packaging Design Landscape Toothpaste Package by Longsheng Zhong Display of Guilin Scenery is a toothpaste package created for a brand based in Guilin, China. Two local landscapes, the Li River and the Longsheng terraced fields, are illustrated in a traditional Chinese painting style to show the origin of the product and its natural character. The outer box is made of 350 gram white cardboard with matt lamination and a transparent ultraviolet coating. The tube combines plastic and aluminium layers. Rather than stressing function alone, the design builds a familiar visual link with scenery known to many consumers. Landscape earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and impartial academic review, where nominated projects are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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