Niulanshan Zodiac Ox Edition
TIGER PAN
Packaging Design Niulanshan Zodiac Ox Edition by TIGER PAN Niulanshan is a limited edition packaging design for a Chinese liquor brand, released for the Year of the Ox. The bottle is made of glass and the box is made of wood. The design avoids realism and uses a modern and abstract form. A blade-sliced straight line on the bottle body suggests the tough body and the uncompromising character of an ox. The brand mark keeps only the calligraphic character Niu, which means ox. The last stroke is extended to suggest the Chinese phrase Niu till the end, a wish to reach goals. The intent is to attract young consumers.
Silver A' Design Award Winner
Niulanshan Zodiac Ox Edition by TIGER PAN is a winner of the A' Packaging Design Award. Niulanshan Zodiac Ox Edition earned the Silver A' Design Award in 2021 and is showcased on Packaging Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by TIGER PAN and see why Niulanshan Zodiac Ox Edition design sets itself apart from its competition.
About Niulanshan
Packaging Design Niulanshan Zodiac Ox Edition by TIGER PAN Niulanshan is a limited edition packaging design for a Chinese liquor brand, released for the Year of the Ox. The bottle is made of glass and the box is made of wood. The design avoids realism and uses a modern and abstract form. A blade-sliced straight line on the bottle body suggests the tough body and the uncompromising character of an ox. The brand mark keeps only the calligraphic character Niu, which means ox. The last stroke is extended to suggest the Chinese phrase Niu till the end, a wish to reach goals. The intent is to attract young consumers. Niulanshan earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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