Neon Zebra Brand Launch Beverage Packaging
PepsiCo Design and Innovation
Packaging Design Neon Zebra Brand Launch Beverage Packaging by PepsiCo Design and Innovation Neon Zebra is a packaging design for a range of cocktail mixers. Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. The recipe shows consumers how to make a mixed drink with the product. Each can makes two cocktails, portioned to be shared. Garnish images shown alongside the product are simple, using a lime slice and mint to add depth. The garnishes appear as bold two-dimensional graphics or as three-dimensional forms, and they bring the Neon Zebra world to life.
Silver A' Design Award Winner
Neon Zebra Brand Launch Beverage Packaging by PepsiCo Design and Innovation is a distinguished winner of the A' Packaging Design Award. Neon Zebra Brand Launch Beverage Packaging earned the Silver A' Design Award in 2022 and is showcased on Packaging Design Award Winners among other exceptional designs. Explore the details of the project, discover other works by PepsiCo Design and Innovation and see why Neon Zebra Brand Launch Beverage Packaging design sets itself apart from its competition.
About Neon Zebra Brand Launch
Packaging Design Neon Zebra Brand Launch Beverage Packaging by PepsiCo Design and Innovation Neon Zebra is a packaging design for a range of cocktail mixers. Each can and drink package features a unique mixed drink recipe, called the Neon Zebra equation. The recipe shows consumers how to make a mixed drink with the product. Each can makes two cocktails, portioned to be shared. Garnish images shown alongside the product are simple, using a lime slice and mint to add depth. The garnishes appear as bold two-dimensional graphics or as three-dimensional forms, and they bring the Neon Zebra world to life. Neon Zebra Brand Launch earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and independent academic review, where entries are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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