MTN Dew Cake-Smash Beverage Packaging
PepsiCo Design and Innovation
Packaging Design MTN Dew Cake-Smash Beverage Packaging by PepsiCo Design and Innovation MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again.
Golden A' Design Award Winner
MTN Dew Cake-Smash Beverage Packaging by PepsiCo Design and Innovation is an esteemed winner of the A' Packaging Design Award. MTN Dew Cake-Smash Beverage Packaging earned the Golden A' Design Award in 2022 and is showcased on Packaging Design Award Winners among other exceptional designs. Explore the project details, discover other works by PepsiCo Design and Innovation and see why MTN Dew Cake-Smash Beverage Packaging design stands out from its competition.
About MTN Dew Cake-Smash
Packaging Design MTN Dew Cake-Smash Beverage Packaging by PepsiCo Design and Innovation MTN Dew Cake-Smash is packaging for a limited edition cake flavored soft drink. The flavor was created to recall the spirit of shared celebrations such as birthdays, weddings and graduations. The design speaks to milestones that were missed and aims to offer a sense of optimism and festivity. A visual world of lively candle characters was developed for the pack graphics and for digital use. The candle characters suggest a crowd gathered at a party. The packaging invites consumers to mark an occasion again. MTN Dew Cake-Smash earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original designs with excellent innovation, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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