Happy Petty Pet Food Packaging
Heng Luo
Packaging Design Happy Petty Pet Food Packaging by Heng Luo Happy Petty is a packaging design for cat food. The series uses six illustrated characters, and each character corresponds to a different type of cat food. Clothing, colors and graphic elements change from one character to the next, so every package has a distinct personality. The characters are inspired by figures from famous paintings and by fashion celebrities. Bright colors are used to attract attention and to move away from traditional pet food packaging. The design aims to express the coexistence of modern people and pets.
Bronze A' Design Award Winner
Happy Petty Pet Food Packaging by Heng Luo is a winner of the A' Packaging Design Award. Happy Petty Pet Food Packaging earned the Bronze A' Design Award in 2023 and is showcased on Packaging Design Award Winners among other remarkable designs. Explore the project details, discover other works by Heng Luo and see why Happy Petty Pet Food Packaging design stands out from its competition.
About Happy Petty
Packaging Design Happy Petty Pet Food Packaging by Heng Luo Happy Petty is a packaging design for cat food. The series uses six illustrated characters, and each character corresponds to a different type of cat food. Clothing, colors and graphic elements change from one character to the next, so every package has a distinct personality. The characters are inspired by figures from famous paintings and by fashion celebrities. Bright colors are used to attract attention and to move away from traditional pet food packaging. The design aims to express the coexistence of modern people and pets. Happy Petty earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful innovations, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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