White and Blue Porcelain Packaging
Chengdu Fenggu Muchuang
Packaging Design White and Blue Porcelain Packaging by Chengdu Fenggu Muchuang White and Blue Porcelain is a bottle packaging design created for premium Chinese Baijiu. The bottle form follows the pear shaped Yuhuchun vase, and a slender neck makes the liquor easy to handle and serve. The blue and white colour scheme is inspired by traditional porcelain and is applied with the underglaze technique of Jingdezhen. Golden Loong motifs and Chinese zodiac characters decorate the surface, while the cap is shaped like the head of a Loong. Two variations were made for the 30 year aged and 50 year aged liquors.
Bronze A' Design Award Winner
White and Blue Porcelain Packaging by Chengdu Fenggu Muchuang is a distinguished winner of the A' Packaging Design Award. White and Blue Porcelain Packaging earned the Bronze A' Design Award in 2024 and is showcased on Packaging Design Award Winners among other outstanding designs. Explore the details of the project, discover other works by Chengdu Fenggu Muchuang and see why White and Blue Porcelain Packaging design rises above its competition.
About White and Blue Porcelain
Packaging Design White and Blue Porcelain Packaging by Chengdu Fenggu Muchuang White and Blue Porcelain is a bottle packaging design created for premium Chinese Baijiu. The bottle form follows the pear shaped Yuhuchun vase, and a slender neck makes the liquor easy to handle and serve. The blue and white colour scheme is inspired by traditional porcelain and is applied with the underglaze technique of Jingdezhen. Golden Loong motifs and Chinese zodiac characters decorate the surface, while the cap is shaped like the head of a Loong. Two variations were made for the 30 year aged and 50 year aged liquors. White and Blue Porcelain earned the Bronze A' Design Award, a respected level of recognition in the A' Design Award & Competition. Bronze A' Design Award works combine new ideas with skillful designs, and are selected by a grand jury, as valuable entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where nominated projects are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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