Heritage Chinese Liquor Packaging
Ruohan Li
Packaging Design Heritage Chinese Liquor Packaging by Ruohan Li Inheritance is a packaging design for a Chinese liquor. The glass bottle has a minimalist form that combines round edges with a square base, echoing the traditional idea that heaven is round and the earth is square. The bottle cap is shaped like the hat of Su Dongpo and is easy to grip and open. Six illustrations narrate stories of the Three Su family and the values linked to it. The outer box is made of premium cardboard with embossing and UV coating. The design aims to present Chinese cultural heritage to consumers.
Silver A' Design Award Winner
Heritage Chinese Liquor Packaging by Ruohan Li is an esteemed winner of the A' Packaging Design Award. Heritage Chinese Liquor Packaging earned the Silver A' Design Award in 2024 and is showcased on Packaging Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by Ruohan Li and see why Heritage Chinese Liquor Packaging design stands out from its competition.
About Heritage
Packaging Design Heritage Chinese Liquor Packaging by Ruohan Li Inheritance is a packaging design for a Chinese liquor. The glass bottle has a minimalist form that combines round edges with a square base, echoing the traditional idea that heaven is round and the earth is square. The bottle cap is shaped like the hat of Su Dongpo and is easy to grip and open. Six illustrations narrate stories of the Three Su family and the values linked to it. The outer box is made of premium cardboard with embossing and UV coating. The design aims to present Chinese cultural heritage to consumers. Heritage earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted via blind peer-review process on pre-established, publicly-available evaluation criteria.
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