Eastroc Amla Juice Beverage Packaging
Jianchao Chen
Packaging Design Eastroc Amla Juice Beverage Packaging by Jianchao Chen Eastroc Amla Juice is a packaging design for a fruit juice drink. The packaging is dominated by a soft green tone that reflects the natural color of the amla fruit and suggests the palate cleansing and digestive benefits of the drink. Three dots are arranged in a continuous lace pattern on the bottleneck and on the carton to extend the visual presence on the shelf. Enlarged images of amla fruits are staggered across the label to draw attention and to indicate the high juice content. The juice is filled into a cylindrical PET bottle with a full label printed with eco-friendly ink.
A' Design Award Winner
Eastroc Amla Juice Beverage Packaging by Jianchao Chen is a highly esteemed winner of the A' Packaging Design Award. Eastroc Amla Juice Beverage Packaging earned the A' Design Award in 2024 and is showcased on Packaging Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by Jianchao Chen and see why Eastroc Amla Juice Beverage Packaging design rises above its competition.
About Eastroc Amla Juice
Packaging Design Eastroc Amla Juice Beverage Packaging by Jianchao Chen Eastroc Amla Juice is a packaging design for a fruit juice drink. The packaging is dominated by a soft green tone that reflects the natural color of the amla fruit and suggests the palate cleansing and digestive benefits of the drink. Three dots are arranged in a continuous lace pattern on the bottleneck and on the carton to extend the visual presence on the shelf. Enlarged images of amla fruits are staggered across the label to draw attention and to indicate the high juice content. The juice is filled into a cylindrical PET bottle with a full label printed with eco-friendly ink. Eastroc Amla Juice earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, just, meritocratic and impartial academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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