Colorful Zhangzhou Brand Product Packaging
Yangchao Wu
Packaging Design Colorful Zhangzhou Brand Product Packaging by Yangchao Wu Colorful Zhangzhou is a packaging and identity system created for a city brand. The design covers a visual identity system, gift packaging, an offline experience space and an online life service platform. Red and the daffodil flower are used as the main themes, drawing on local history, customs and architectural patterns. Separate themes are developed for products such as mooncakes, tea and souvenirs. Each box measures 260 mm in width, 260 mm in depth and 140 mm in height. Innovative packaging structures improve protection during transport, and sustainable materials are used.
Silver A' Design Award Winner
Colorful Zhangzhou Brand Product Packaging by Yangchao Wu is a highly esteemed winner of the A' Packaging Design Award. Colorful Zhangzhou Brand Product Packaging earned the Silver A' Design Award in 2025 and is showcased on Packaging Design Award Winners among other outstanding designs. Explore the details of the project, discover other works by Yangchao Wu and see why Colorful Zhangzhou Brand Product Packaging design rises above its competition.
About Colorful Zhangzhou
Packaging Design Colorful Zhangzhou Brand Product Packaging by Yangchao Wu Colorful Zhangzhou is a packaging and identity system created for a city brand. The design covers a visual identity system, gift packaging, an offline experience space and an online life service platform. Red and the daffodil flower are used as the main themes, drawing on local history, customs and architectural patterns. Separate themes are developed for products such as mooncakes, tea and souvenirs. Each box measures 260 mm in width, 260 mm in depth and 140 mm in height. Innovative packaging structures improve protection during transport, and sustainable materials are used. Colorful Zhangzhou earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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