Hong Lou Meng Dream Ten Packaging
Chuan Zhang
Packaging Design Hong Lou Meng Dream Ten Packaging by Chuan Zhang Hong Lou Meng Dream Ten is a luxury packaging design for baijiu, a traditional Chinese spirit. The bottle silhouette follows the roofline of the Grand View Garden, a setting from the classic novel Dream of the Red Chamber. Plantain leaf patterns are arranged around the bottle in layers, recalling folded skirts. The bottle is made of fine ceramic and finished with cloisonne enamel work, a traditional Chinese handicraft. Contrasting colours make the form visually clear. The shape supports easy handling and opening, and clear labelling presents the product information.
A' Design Award Winner
Hong Lou Meng Dream Ten Packaging by Chuan Zhang is a winner of the A' Packaging Design Award. Hong Lou Meng Dream Ten Packaging earned the A' Design Award in 2025 and is showcased on Packaging Design Award Winners among other exceptional designs. Explore the details of the project, discover other works by Chuan Zhang and see why Hong Lou Meng Dream Ten Packaging design rises above its competition.
About Hong Lou Meng Dream Ten
Packaging Design Hong Lou Meng Dream Ten Packaging by Chuan Zhang Hong Lou Meng Dream Ten is a luxury packaging design for baijiu, a traditional Chinese spirit. The bottle silhouette follows the roofline of the Grand View Garden, a setting from the classic novel Dream of the Red Chamber. Plantain leaf patterns are arranged around the bottle in layers, recalling folded skirts. The bottle is made of fine ceramic and finished with cloisonne enamel work, a traditional Chinese handicraft. Contrasting colours make the form visually clear. The shape supports easy handling and opening, and clear labelling presents the product information. Hong Lou Meng Dream Ten earned the A' Design Award at the Iron level, an esteemed recognition in the A' Design Award & Competition. Iron-level designs demonstrate sound ideas and professional design, and are selected by a grand jury, for publication among the award-winning works, after fair, ethical, meritocratic and impartial academic review, where nominated designs are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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