Moutai Shengyue Flying Fairy Packaging
Yingsong Brand Design (Shenzhen) Co, Ltd
Packaging Design Moutai Shengyue Flying Fairy Packaging by Yingsong Brand Design (Shenzhen) Co, Ltd Moutai Shengyue Flying Fairy is a packaging design for a Chinese baijiu liquor. The design draws on the Flying Fairy figures painted in the Dunhuang murals, in particular the music god in Cave 401 of the Mogao Grottoes, shown holding a sheng instrument with a graceful posture. The main color is crimson yarn, a traditional Chinese color, and the metal bottle cap pattern is made with a traditional enamel technique. The box opens from the right side and holds a two layered cloud pattern structure inside. The set measures 140 by 105 by 280 millimeters and uses paper, ceramics and metal.
Golden A' Design Award Winner
Moutai Shengyue Flying Fairy Packaging by Yingsong Brand Design (Shenzhen) Co, Ltd is a winner of the A' Packaging Design Award. Moutai Shengyue Flying Fairy Packaging earned the Golden A' Design Award in 2025 and is showcased on Packaging Design Award Winners among other remarkable designs. Explore the project details, discover other works by Yingsong Brand Design (Shenzhen) Co, Ltd and see why Moutai Shengyue Flying Fairy Packaging design rises above its competition.
About Moutai Shengyue Flying Fairy
Packaging Design Moutai Shengyue Flying Fairy Packaging by Yingsong Brand Design (Shenzhen) Co, Ltd Moutai Shengyue Flying Fairy is a packaging design for a Chinese baijiu liquor. The design draws on the Flying Fairy figures painted in the Dunhuang murals, in particular the music god in Cave 401 of the Mogao Grottoes, shown holding a sheng instrument with a graceful posture. The main color is crimson yarn, a traditional Chinese color, and the metal bottle cap pattern is made with a traditional enamel technique. The box opens from the right side and holds a two layered cloud pattern structure inside. The set measures 140 by 105 by 280 millimeters and uses paper, ceramics and metal. Moutai Shengyue Flying Fairy earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original ideas with outstanding technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and independent academic review, where entries are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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