Kweichow Moutai Baijiu Packaging
Heijie He
Packaging Design Kweichow Moutai Baijiu Packaging by Heijie He Kweichow Moutai is a packaging design for a Chinese spirit sold in Japan. The bottle shape is based on the classic Moutai bottle and takes the colors and character of Ru Kiln porcelain, which began in the Tang dynasty. The calligraphy on the package comes from a poem by the Japanese poet Prince Nagaya, written during the Tang dynasty. The same phrase appeared on relief supplies sent from Japan to Wuhan, recalling long cultural exchange between the two countries. The package measures 77 by 77 by 173 millimeters. The design serves as a medium for cultural exchange.
Golden A' Design Award Winner
Kweichow Moutai Baijiu Packaging by Heijie He is an esteemed winner of the A' Packaging Design Award. Kweichow Moutai Baijiu Packaging earned the Golden A' Design Award in 2025 and is showcased on Packaging Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by Heijie He and see why Kweichow Moutai Baijiu Packaging design stands out from its competition.
About Kweichow Moutai
Packaging Design Kweichow Moutai Baijiu Packaging by Heijie He Kweichow Moutai is a packaging design for a Chinese spirit sold in Japan. The bottle shape is based on the classic Moutai bottle and takes the colors and character of Ru Kiln porcelain, which began in the Tang dynasty. The calligraphy on the package comes from a poem by the Japanese poet Prince Nagaya, written during the Tang dynasty. The same phrase appeared on relief supplies sent from Japan to Wuhan, recalling long cultural exchange between the two countries. The package measures 77 by 77 by 173 millimeters. The design serves as a medium for cultural exchange. Kweichow Moutai earned the Golden A' Design Award, one of the highest levels of recognition in the A' Design Award & Competition. Golden A' Design Award winner designs combine strong original designs with outstanding technical mastery, and are selected by a grand jury, as exceptional entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated projects are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
More designs by Heijie He
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