Zhen Yuan Zeng Baijiu Packaging
Wen Liu
Packaging Design Zhen Yuan Zeng Baijiu Packaging by Wen Liu Zhen Yuan Zeng is a packaging design for an aged baijiu, a traditional Chinese spirit. The bottle is made of ceramic and shaped as a modern version of the traditional liquor jar. Precise geometric facets refine the classic form and reduce its visual weight. The rippled cap refers to the slow aging of the liquor inside the jar. The bottle is wrapped in sulphate paper, which softens the outline and partly conceals the form. The paper is peeled away by the consumer, so the bottle is revealed step by step. The package measures 85 by 85 by 165 millimeters.
Silver A' Design Award Winner
Zhen Yuan Zeng Baijiu Packaging by Wen Liu is a highly esteemed winner of the A' Packaging Design Award. Zhen Yuan Zeng Baijiu Packaging earned the Silver A' Design Award in 2026 and is showcased on Packaging Design Award Winners among other remarkable designs. Explore the details of the project, discover other works by Wen Liu and see why Zhen Yuan Zeng Baijiu Packaging design rises above its competition.
About Zhen Yuan Zeng
Packaging Design Zhen Yuan Zeng Baijiu Packaging by Wen Liu Zhen Yuan Zeng is a packaging design for an aged baijiu, a traditional Chinese spirit. The bottle is made of ceramic and shaped as a modern version of the traditional liquor jar. Precise geometric facets refine the classic form and reduce its visual weight. The rippled cap refers to the slow aging of the liquor inside the jar. The bottle is wrapped in sulphate paper, which softens the outline and partly conceals the form. The paper is peeled away by the consumer, so the bottle is revealed step by step. The package measures 85 by 85 by 165 millimeters. Zhen Yuan Zeng earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine inventive thinking with professional design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and impartial academic review, where entries are voted following blind peer-review process on pre-established, publicly-available evaluation criteria.
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