Follow Me Packaging
Juntao Liu
Packaging Design Follow Me Packaging by Juntao Liu Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience.
Silver A' Design Award Winner
Follow Me Packaging by Juntao Liu is a winner of the A' Packaging Design Award. Follow Me Packaging earned the Silver A' Design Award in 2020 and is showcased on Packaging Design Award Winners among other outstanding designs. Explore the project details, discover other works by Juntao Liu and see why Follow Me Packaging design sets itself apart from its competition.
About Follow Me
Packaging Design Follow Me Packaging by Juntao Liu Follow Me is a packaging design for Buddhist vegetarian food. The design addresses young consumers, a group not well served by the traditional packaging usually applied to such products. Only the most essential design elements are kept, so the packaging appears concise, fashionable and approachable. A simple visual language with a Zen character replaces familiar decorative styles and changes common expectations about Buddhist products. Each package measures 80 by 40 by 300 millimetres. The intent is to make vegetarian food more accessible to a younger audience. Follow Me earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, just, meritocratic and independent academic review, where nominated works are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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