Jiu Ming Tang Liquor
Wang Qi Jun
Packaging Design Jiu Ming Tang Liquor by Wang Qi Jun Jiu Ming Tang is a gift packaging design for Chinese liquor linked to the Dragon Boat Festival. The outer box is made of environmentally friendly paper and shaped with a hot pressing process. A red seal refers to a traditional Chinese wish for good luck. The seal is torn open and the box unfolds like a scroll, which invites interaction. The plain outer surface contrasts with colorful festival illustrations inside, creating a strong visual effect. The design brings traditional festival elements into a modern package to support cultural identity.
Silver A' Design Award Winner
Jiu Ming Tang Liquor by Wang Qi Jun is a highly esteemed winner of the A' Packaging Design Award. Jiu Ming Tang Liquor earned the Silver A' Design Award in 2020 and is showcased on Packaging Design Award Winners among other remarkable designs. Explore the project details, discover other works by Wang Qi Jun and see why Jiu Ming Tang Liquor design sets itself apart from its competition.
About Jiu Ming Tang
Packaging Design Jiu Ming Tang Liquor by Wang Qi Jun Jiu Ming Tang is a gift packaging design for Chinese liquor linked to the Dragon Boat Festival. The outer box is made of environmentally friendly paper and shaped with a hot pressing process. A red seal refers to a traditional Chinese wish for good luck. The seal is torn open and the box unfolds like a scroll, which invites interaction. The plain outer surface contrasts with colorful festival illustrations inside, creating a strong visual effect. The design brings traditional festival elements into a modern package to support cultural identity. Jiu Ming Tang earned the Silver A' Design Award, a distinguished level of recognition in the A' Design Award & Competition. Silver A' Design Award designs combine creativity with advanced design, and are selected by a grand jury, as superior entries in their respective categories, after fair, ethical, meritocratic and independent academic review, where nominated designs are voted through blind peer-review process on pre-established, publicly-available evaluation criteria.
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