Stubborn Soda Cans Packaging

Packaging Design Stubborn Soda Cans Packaging by PepsiCo Design and Innovation For the Stubborn Soda brand refresh, the design team used bold typography and color to craft a flavor forward story with a category disrupting style. With letterpress like type, the design is a modern take on an editorial poster aesthetic. Each flavor is represented by non primary, complementary color blocks that reflect the unique and unexpected ingredient combinations.