Packaging Design Deng Long Ji Alcoholic Beverage Packaging by Wen Liu Lantern, its auspicious meaning and festive shape have long been deeply rooted in the hearts of the people, and it has become a symbol of Chinese culture. This design regenerates the beauty of Chinese culture from the perspective of contemporary people, and at the same time injects new Chinese elements, which is more oriental and novel, breaking consumers' inherent cognition of wine, and building a cultural ecosystem of wine with national charm.