Packaging Design Chef's Beer by Ana Mrazek Lugarov The label resembles the design of wine labels, so a minimalist approach to design, quality paper, printing techniques that emphasize parts of the label were used. Inspiration for this label was the chef and his traditional uniform. White is intended to signify cleanliness in chef’s uniform and label design. Modern and classic typeface was chosen. The intention was to create an association between the name of the beer and label design.