Medaus Kristalas Packaging Labels

Packaging Design Medaus Kristalas Packaging Labels by Kristina Pacesaite Medaus Kristalas Honey Crystal is a well established bee farm since 1957. The oldest family members passed the part of the business to the young ones who wanted to elaborate their own branding. The designer wanted to highlight the crystalline structure of honey and avoid traditional way of presenting honey products, which typical includes bee or hive images. The biggest challenge was combining the various symbols: the structure of the honey crystal, the environment of the bee farm, family traditions, specific plants and flowers. Special attention was paid to the details and color scheme.