Plant Selected Beverage

Blackandgold Design (Shanghai) Co., Ltd.

Packaging Design Plant Selected Beverage by Blackandgold Design (Shanghai) Co., Ltd. Plant-based milk alternative is a trendy category in China. Used to be a soy milk expert, Plant Selected decides to fulfill its portfolio by adding more plant based products to become a vegan nutrition provider. To follow the global vegan trend, Plant Selected should create a new brand image to differentiate itself from local plant milk brands offering single plant-based products. Therefore, an English visual hammer is created to enhance its international feel and attract consumers' attention. Bold and trendy color background is used to create shelf impact.


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