Sabritas X Netflix Money Heist Food Packaging

Packaging Design Sabritas X Netflix Money Heist Food Packaging by PepsiCo Design and Innovation The challenge was to create an excitingly unique Sabritas plus Netflix Money Heist LTO promotion that engages and encourages people to share and collect the packs and ignite social media buzz. This was the first time that the designers worked with Netflix on a show promotion, and it came at an important and historical moment.