Gradient Vodka Soda Packaging

Packaging Design Gradient Vodka Soda Packaging by John Eresman Gradient is the world's first ready-to-drink alcoholic beverage with gradually reducing alcohol strengths in one box, helping people to pace themselves in order to keep their night bright. When the cans are placed next to each other, they form the gradient that goes from dark (higher alcohol content) to lighter (lower alcohol content). The idea behind the design is that by starting your night on the stronger end and gradually reducing your alcohol intake through the night, you can stay your bright self and keep the night bright. With gradient, the cans fade so you don't.