Packaging Design Artem Packaging by Joel Derksen Artem Straps is an Australia-based brand with a vision of redefining watch straps for the passionate collector. Artem's brand experience honors the intense perfectionism of the founding team and their ambition to be seen as the Aston Martin of watch straps. The brand takes a refined and technical approach, with a bright royal blue and soft greys. The logo and monogram take cues from the buckle design, with automotive curves and considered contrasts.