BrokenTopBrewing Co Beer Beverage Packaging

Jiabei Jiang

Packaging Design BrokenTopBrewing Co Beer Beverage Packaging by Jiabei Jiang The new brand and packaging design for Broken Top Brewing Co. aims to reflect a playful yet fun design strategy. A visually illusioning logo is well incorporated with the intricate pattern graphic that speaks to the core of the brand's message and value. The choice of using blue aluminum is also sophisticated and easily distinguishable in the mass market to draw attention from customers at point of sale.


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