Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging
Wen Liu
Packaging Design Nianfenyuanjiang Gu3o Alcoholic Beverage Packaging by Wen Liu The latest design of the bottle is based on the concept of the "century-old brewing process". Imperial elements and the brand legacy feature in the design. All these upgrades are aimed to give the product a foothold in the premium end of the baijiu market. The bottle body uses sarin for a brighter finish coat, getting rid of dark shades and throwing its dragon pattern into sharp relief. The new design lends the aesthetic value of simplicity to the bottle. As a mixture of modern technology and traditional Chinese aesthetics, the product is now more appealing.