Martial Essence In Brew Packaging

Packaging Design Martial Essence In Brew Packaging by Zhejiang Sci-Tech University The packaging of Laojiuhan employs the intangible cultural heritage element of Fenglin Southern Fist. It depicts the essence of martial arts with smooth lines from vigorous calligraphy, showcasing the charm. The landscape carvings show that good mountains and rivers create good liquor with regional characteristics. It boosts the image of Laojiuhan and shows the traditional culture of Yongjia on a broad platform, balanced between inheritance and innovation.