Packaging Design The Drum of Heaven and Earth Packaging by Chengdu Fenggu Muchuang The packaging pays homage to historical figures and artistic works, which cleverly integrates a series of cultural elements with modern design techniques, aiming to evoke love for and thinking of traditional culture. The packaging with rich cultural significance and high emotional value improves emotional connection between consumers and the product, and offers them an enhanced interactive experience when they taste the liquor.