Mirinda Global Refresh Beverage Packaging

Packaging Design Mirinda Global Refresh Beverage Packaging by PepsiCo Design and Innovation Known for its flavorful burst of refreshment, Mirinda is driven by a legacy of launching new and surprising fruity innovations. However in recent years, the brand determined it needed to drive greater awareness and distinction in the Carbonated Soft Drink (CSD) category. Mirinda needed a newly differentiated and updated point of view to stand out in the current market.