Doritos x Empirical Nacho Cheese Spirit Influencer Kit
PepsiCo Design and Innovation
Packaging Design Doritos x Empirical Nacho Cheese Spirit Influencer Kit by PepsiCo Design and Innovation In 2023, Doritos was looking for another unexpected use for Nacho Cheese. Coincidentally, flavor company Empirical came to Doritos with a new angle on its flagship flavor: a Nacho Cheese infused spirit. The limited release sold out in less than six hours. It has made its way into a variety of products: dips, popcorn, and more.