Waima Year of The Horse Beer Packaging

Packaging Design Waima Year of The Horse Beer Packaging by MEITUAN The packaging sheds the cluttered aesthetics of conventional New Year designs, embracing minimalism that carries profound meaning. Centering on the flying horse spreading wings and ascending into the sky, it uses a visual language of ascending with clear direction to convey wishes for upward momentum in the coming year. Red ribbons connect flying horses, as if every flowing strand carried a heartfelt wish. The groundbreaking 360 degree baked enamel finish creates a delicate 3D texture across the curved bottle, embodying ceremonial essence and warmth inherent to the New Year celebration.