Packaging Design LuvIt Rocks Pralines by BLOK LuvIt is an Indian youth-based chocolate brand. For their praline collection, they wished to target young adults, as the existing praline buyers were middle-aged customers. The studio focuses on balancing trendy youth sensibilities while retaining the sophistication of pralines. Custom praline shapes were designed & branded as LuvIt Rocks — a tongue-in-cheek pun suggesting good taste alongside it's gemstone-like shapes. A custom typographic brand pattern with gold foiled letters was created that playfully envelopes the box. The box comes in 3 vibrant colours to choose from.