Snow Breweries-Ying Xiong Pu Beer


Packaging Design Snow Breweries-Ying Xiong Pu Beer by TIGER PAN The design is based on traditional Peking Opera of China with a separation in characters by gender. They shape a hero named “Bawang” and a heroine called “Daomadan”, who play jointly in the heroic packaging opera so as to convey a sense of equality between the sexes. And they skillfully use the elements of ingredients of beer, hops and wheat when illustrating the exquisite headwear with the attempt to express the inextricable connection between drinking culture and heroic spirit as a historical fact and also a reality in modern society.


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