Packaging Design Kalleh Portion Cheese Packaging by Hasan Yoghar A series of new different cheeses was introduced to the local market and the consumers were unfamiliar with tastes and the origin of the product. Using familiar landmarks for the target audience to show the origin of the product was the main concept. Keeping the attributes of the architectural landmarks and showing them in a simple way and at the same time making it to look tasty was the main challenge of the project.