The Doogh, Traditional Yogurt Drink Packaging

Hasan Yoghar

Packaging Design The Doogh, Traditional Yogurt Drink Packaging by Hasan Yoghar The Doogh is a traditional Iranian drink, which is produced from yogurt and it is very popular in Persian cuisine. The producer starts a new approach to this very traditional drink with new flavor and modern packaging. Transforming the traditional geometric pattern with motifs of the added flavors and herbs is used to make a unique atmosphere and a new approach to Persian calligraphy is used to design an exclusive and iconic typography for the packages to represent the soul of the product.


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