Packaging Design Incia Household Cleaners by Musa Çelik Incia household cleaner series which contain herbal ingredients and are produced by completely natural methods. A bottle series which is inline with this claim and “as pure as nature” motto of the brand was designed. Packaging design alternatives inspired from water flow were prepared for Incia household cleaners. Special details were added to the designs for an easy grip with wet hand. Green caps were preferred referring to herbal essences in the products. We have once again emphasized the eco friendly property of the product, designing it %100 recyclable packaging.