Packaging Design Dr Strudell Beer by Alexey Seoev Dr. Strudell is a collection of soft drinks of various flavours. The target audience of it mostly consists of young people. The basis is an illustration of an eccentric professor, a doctor of science in low alcohol drinks. He is at work: mixing, experimenting, creating. His golden signature on the label guarantees the quality and the handmade typography of the brand name reflects the uncommon recipe of the drinks. Every flavour has its own index number, icon and colour code.