Spice Chakra Indian Recipe Pack Packaging to display spice ingredients

Packaging Design Spice Chakra Indian Recipe Pack Packaging to display spice ingredients by Mark Turner The brief was to create a stunning range of packaging for the Spice Chakra range of authentic Indian recipe packs that would have stand-out shelf appeal. The answer - to design packs that were true to the authentic heritage of the recipes, and which showcased the colours and spices of India. By using an intense colour pallet which was colour coded to represent the region the recipes came from, and by presenting the ingredients in clear bags within a foldout card outer, the packs were designed to entice the customer to pick them off the shelf and take them home to try them out.