DeAngelis Italian Chocolate Packaging

Packaging Design DeAngelis Italian Chocolate Packaging by Mark Turner DeAngelis wanted to launch their brand of hand-made Italian chocolate into the UK market and came to Kre8ive Partners to create a new luxury brand and range of exclusive, bespoke packaging for the high-end market. The idea was to give the consumer a special moment when they unwrapped this chocolate, a moment of luxury. By using a mix of tactile surfaces, including a decadent cloth covering to the outer boxes, this added to the opulent feel of the packaging. Opening the box was designed to be an unveiling; the quality of the chocolate is slowly revealed as each luxurious layer is unwrapped.