Packaging Design Bolgrad Distillates Label by Valerii Sumilov The compound design of Distillates Bolgrad comprises a numerous of features. Undoubtedly, consumers will distinguish this design from many others, and this will make them to hold the bottle and examine it. The main aim of this project was to combine the pan-European style of fruit distillates and the current product positioning, which would be attractive to the Ukrainian markets. So, 3 different types of design were offered to be chosen. Finally, the client's choice was an option that optimally reflects the branding concept of the product and the wine maker itself.