Pavomea Chickpea Crisp Food Package

Jansword Zhu

Packaging Design Pavomea Chickpea Crisp Food Package by Jansword Zhu The packaging design for the new product Pavomea Chickpea Crisp picks up on the aesthetics of portrait painting by Leonardo da Vinci. His portrait called “The Lady with the Ermine (1489-1490)” served as direct inspiration in creating four female figures reflecting the four different flavour of the product. These figures also represent four different ideal types of women. As a surprise effect, the eye part of these illustrated figures clearly changes when the packages are torn. It is like a metaphor of every single people fighting with a social mask. The prism structure is impressive.


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