Near East Redesign Food Packaging

PepsiCo Design & Innovation

Packaging Design Near East Redesign Food Packaging by PepsiCo Design & Innovation The new Near East is founded in a singular brand design idea, executed across identity and packaging. This establishes Near East as the most inspired natural choice for authentic, easy meal creation. To improve the brand’s visual language and increase brand equity recognition, a henna inspired pattern now radiates from the brand and anchors the story with a global feel. Enhanced appetite appeal was achieved with a direct macro shot of delicious grains, reinforced by key ingredients.

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