Wilsons Cold Pressed Dog Food Packaging

Gary D Lawson

Packaging Design Wilsons Cold Pressed Dog Food Packaging by Gary D Lawson Depicting the variety of landscapes found across the British Isle, the packaging design for Wilsons Cold Pressed is impactful. Dominated by an illustration style that achieves a real sense of the great outdoors, the layout style is simple in its use of space. Utilising a vivid colour palette, the naive figures, sweeping brush strokes, and loose textures combine to make the overall design modern and distinctive. The bags are bright and clean, printed in high-definition and finished with a tactile matt varnish, and featuring a resealable zip for freshness.


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