Lay's Smiles Campaign Food Packaging
PepsiCo Design and Innovation
Hoʻolālā ʻUhi Lay's Smiles Campaign Food Packaging na PepsiCo Design and Innovation Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one.
Mea lanakila i ka makana A' Design Award Keleawe
He mea lanakila i mahalo ʻia ʻo Lay's Smiles Campaign Food Packaging, na PepsiCo Design and Innovation, ma ka hoʻokūkū A' Makana Hoʻolālā ʻUhi. Ua lanakila ka hoʻolālā Lay's Smiles Campaign Food Packaging i ka makana A' Design Award Keleawe i ka makahiki 2022, a ke hōʻike ʻia nei ma Packaging Design Award Winners me nā hoʻolālā kupaianaha ʻē aʻe. E nānā i nā kikoʻī o ka papahana, e ʻike i nā hana ʻē aʻe na PepsiCo Design and Innovation, a e ʻike i ke kumu e ʻoi ai ka hoʻolālā Lay's Smiles Campaign Food Packaging ma mua o nā hoa hoʻokūkū.
No ka hoʻolālā Lay's Smiles Campaign
Hoʻolālā ʻUhi Lay's Smiles Campaign Food Packaging na PepsiCo Design and Innovation Lay's Smiles Campaign is a food packaging design released in Russia. A large smiling face is the main visual element on each pack. The packaging keeps the established Lay's visual identity and the colour cues that indicate the flavour of the product. The support given to the Friendship Program of the Best Buddies Foundation is also shown on the pack. One ruble is donated to the programme from each pack purchased. The intent is to share a positive message and to present the brand as a purposeful one. Ua lanakila ka hoʻolālā Lay's Smiles Campaign i ka makana A' Design Award Keleawe, he pae hanohano i mahalo ʻia o ka A' Design Award & Competition. Hoʻohui nā hana o ka makana A' Design Award Keleawe i nā manaʻo kumu hou me nā hoʻolālā i hana ʻia me ke akamai, a ua koho ʻia e kekahi papa loiloi nui he mau hana kū i ka mahalo ma ko lākou mau māhele ponoʻī, ma hope o ka loiloi kālaiʻike kaulike, pono, hoʻokumu ʻia ma ka maikaʻi o ka hana a kūʻokoʻa, kahi i koho pāloka ʻia ai nā hoʻolālā i koho ʻia ma ke kaʻina o ka loiloi a nā hoa loea me ka ʻike ʻole i ka mea nāna ka hana, e like me nā ana loiloi i hoʻoholo mua ʻia a loaʻa i ka lehulehu.
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Hoʻolālā kūlana kiʻekiʻe o ka lā
Mea Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award i kekahi mea hoʻolālā akamai loa nāna e haku i nā hoʻolālā, nā huahana, nā papahana a me nā hale kū hoʻokahi me ka hana hou, ma ke ʻano he Mea Hoʻolālā o ka Lā. I kēia lā, hauʻoli mākou i ka hoʻolauna ʻana aku iā ʻoe i kekahi o nā mea hoʻolālā maikaʻi loa o ka honua, nona nā hoʻolālā e hoʻokalakupua nei i ko kākou ʻike ʻana i ke ao.
Nīnauele Hoʻolālā o ka Lā E heluhelu i nā nīnauele a me nā kūkākūkā hou loa no ka hoʻolālā, ka noʻonoʻo haku, ka ʻenehana a me ka hana hou ma waena o nā mea kākau nūhou hoʻolālā a me nā mea hoʻolālā kaulana o ka honua, nā mea hoʻolālā hale a me nā luna inoa kālepa. E aʻo i ke ʻano e hoʻokō ai nā mea hoʻolālā a me nā inoa kālepa i lanakila i ka A' Design Award i ka hoʻolālā kūlana kiʻekiʻe loa.
Hui Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award i kekahi hui hoʻolālā kūikawā i lanakila i ka makana, piha i ka hana hou a me ka noʻonoʻo haku, ma ke ʻano he Hui Hoʻolālā o ka Lā. E ʻike i nā papahana kū hoʻokahi a piha i ka noʻonoʻo haku ma ka hoʻolālā hale, ka hoʻolālā maikaʻi, ka hoʻolālā lole, ka hoʻolālā kiʻi a me ke kālaimanaʻo hoʻolālā, na nā hui hoʻolālā alakaʻi a puni ka honua.
Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award & Competition i kekahi papahana hoʻolālā kūikawā e hōʻike ana i ka maikaʻi loa o ka hoʻolālā ma ke ʻano he Hoʻolālā o ka Lā. I kēia lā, hauʻoli nui mākou i ka hōʻike ʻana i kekahi hoʻolālā kūlana kiʻekiʻe i lanakila i ka makana, e hoʻololi ana i ke ao no ka maikaʻi ma o kona kūlana hoʻolālā kiʻekiʻe.
Loaeʻa Hoʻolālā o ka Lā Koho ʻia e ka A' Design Award & Competition, hoʻohanohano ka Loaeʻa Hoʻolālā o ka Lā i nā mea hoʻolālā kaulana loa nāna e hoʻomaikaʻi i ko kākou ao me nā huahana a me nā papahana kūlana kiʻekiʻe e pono ai a e holomua ai ke kaiāulu. E mākaʻikaʻi i nā waihona hana a nā mea hoʻolālā kūlana honua, nā mea hoʻolālā hale kaulana a me nā mea haku hana hou.
Hoʻohanohano Mea Hoʻolālā o ka Lā I kēlā me kēia lā, hoʻohanohano ka A' Design Award & Competition i kekahi mea hoʻolālā kūikawā loa, mea hoʻolālā hale kaulana, alakaʻi noʻonoʻo haku a i ʻole mea haku hana hou, nona nā hana i koho ʻia ma muli o ko lākou maikaʻi he laʻana kūlana kiʻekiʻe o ka hoʻolālā maikaʻi, ma ka Hoʻohanohano Mea Hoʻolālā o ka Lā. E mākaʻikaʻi i nā waihona hoʻolālā i lanakila i ka makana.
Manaʻo Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award & Competition i kekahi manaʻo hoʻolālā hou loa a i ʻole manaʻo haku e hōʻike ana i ka noʻonoʻo kū hoʻokahi a me nā hāʻina kūpono e hoʻohana ʻia, ma ke ʻano he Manaʻo Hoʻolālā o ka Lā. E ʻike i nā manaʻo kumu kupaianaha i lanakila i ka makana, nā ala hana hou a me nā hihiʻo hoʻoulu manaʻo mai nā wahi a puni ka honua.
Inoa Kālepa Hoʻolālā o ka Lā I kēlā me kēia lā, hōʻike ka A' Design Award & Competition i kekahi inoa kālepa hanohano i alakaʻi ʻia e ka hoʻolālā, ma ke ʻano he Inoa Kālepa Hoʻolālā o ka Lā, me ka ʻimi ʻana i ke ʻano kū hoʻokahi, ka hihiʻo noʻonoʻo haku, nā huahana a me nā papahana ʻoihana o nā ʻoihana a me nā hui hana hou. E ʻike i nā inoa kālepa i lanakila i ka makana a me kā lākou mau hoʻolālā kupaianaha.
Au Hoʻolālā o ka Lā I kēlā me kēia lā, ʻimi ka A' Design Award & Competition i kekahi au hoʻolālā kū hoʻokahi, me ka hōʻike ʻana i nā kaila e puka mai nei, nā manaʻo nani e loli nei a me nā ala noʻonoʻo haku hou ma ka hoʻolālā hale, ka hoʻolālā lole, ka noʻeau, nā kiʻi, nā huahana a me nā mea hou aku, ma ke ʻano he Au Hoʻolālā o ka Lā. E ʻike i nā au hoʻolālā hou loa i kēia lā.
ʻO kāu hoʻolālā anei ka mea lanakila aʻe?
Hōʻike ʻia nā hoʻolālā i lanakila i ka A' Design Award ma Packaging Design Award Winners i ko mākou poʻe puni hoʻolālā a puni ka honua.
Komo i ka hoʻokūkū