East Side Italian Craft Beer
Roberto Terrinoni
パッケージデザイン East Side Italian Craft Beer 制作： Roberto Terrinoni A craft beer in a small town in central Italy, every beer has a story, every story is told on its label. As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic.
ブロンズ A' Design Award受賞作品
Roberto Terrinoniによる「East Side Italian Craft Beer」は、「A' パッケージデザイン賞」の敬意を集める受賞作品です。2020に「ブロンズ A' Design Award」を受賞した「East Side Italian Craft Beer」は、ほかの卓越したデザインとともにPackaging Design Award Winnersで紹介されています。プロジェクトについて詳しく知り、Roberto Terrinoniによるほかの作品にも触れながら、「East Side Italian Craft Beer」のデザインがひときわ際立つ理由をお確かめください。
「East Side」について
パッケージデザイン East Side Italian Craft Beer 制作： Roberto Terrinoni A craft beer in a small town in central Italy, every beer has a story, every story is told on its label. As well as being elegant and versatile, the collage technique allows to insert some visual elements that highlight the identity of the product, such as references to the meaning of the name, to the beer typology and to its ingredients. The logo design, which represents the corporate identity, is based on a simple shape. This shape was reproduced on the die-cut of the labels and on the symbol system of every single beer using a customization which is both colourful and heraldic. 「East Side」は、A' Design Award & Competitionにおいて高く評価される栄誉「ブロンズ A' Design Award」を受賞しました。「ブロンズ A' Design Award」の受賞作品は、新しいコンセプトと巧みなデザインを兼ね備え、各カテゴリーの注目すべき応募作品として大審査団に選出されます。審査は、公平かつ公正で、実力本位の偏りのない学術審査として実施されます。事前に定めて公開された評価基準に基づき、応募作品への投票は、ブラインド・ピアレビューの手続きを通じて行われます。
