Lay's Flavor Swap Influencer Kit Food Packaging
PepsiCo Design and Innovation
Hoahoa Takai Lay's Flavor Swap Influencer Kit Food Packaging nā PepsiCo Design and Innovation Lay's Flavor Swap Influencer Kit is a food packaging design created for a summer program that brought the flavors of Funyuns and Doritos to Lay's chips. The packaging combines the current Lay's bag design with the brand colors of each flavor: blue for Cool Ranch and green for Funyuns. A pattern of concentric rings recalls the shapes of the original chips and highlights the collaboration between the brands. A collective influencer kit was also produced and delivered to media personalities to start discussions about the program.
Toa o te tohu A' Design Award
Ko te hoahoa Lay's Flavor Swap Influencer Kit Food Packaging nā PepsiCo Design and Innovation tētahi toa whakahirahira o te tohu Te Tohu Hoahoa Takai a A'. Kua riro i te hoahoa Lay's Flavor Swap Influencer Kit Food Packaging te tohu A' Design Award i 2022, ā, e whakaaturia ana ki Packaging Design Award Winners i waenga i ētahi atu hoahoa whakahirahira. Āta tirohia ngā kōrero mō te kaupapa, tirohia ētahi atu mahi nā PepsiCo Design and Innovation, kia kitea ai he aha te hoahoa Lay's Flavor Swap Influencer Kit Food Packaging i eke ai ki runga ake i ōna hoa whakataetae.
Mō te hoahoa Lay's Flavor Swap Influencer Kit
Hoahoa Takai Lay's Flavor Swap Influencer Kit Food Packaging nā PepsiCo Design and Innovation Lay's Flavor Swap Influencer Kit is a food packaging design created for a summer program that brought the flavors of Funyuns and Doritos to Lay's chips. The packaging combines the current Lay's bag design with the brand colors of each flavor: blue for Cool Ranch and green for Funyuns. A pattern of concentric rings recalls the shapes of the original chips and highlights the collaboration between the brands. A collective influencer kit was also produced and delivered to media personalities to start discussions about the program. Kua riro i te hoahoa Lay's Flavor Swap Influencer Kit te A' Design Award i te taumata Rino, he whakanuitanga whai mana i te A' Design Award & Competition. E kitea ana ngā whakaaro pakari me te hoahoa ngaio i ngā hoahoa taumata Rino, ā, ka kōwhiria e tētahi rōpū kaiwhakawā matua kia whakaputaina ki waenga i ngā mahi whai tohu, whai muri i te arotake mātauranga tōkeke, matatika, i runga i te kounga me te motuhake o te whakatau, e pōtitia ai ngā tāpaetanga i runga i te tukanga arotake ā-hoa huna tuakiri, e ai ki ngā paearu aromatawai kua whakatakotoria i mua, e wātea ana hoki ki te marea.
He hoahoa anō nā PepsiCo Design and Innovation
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Te Kairangi Hoahoa o te Rā
Te Kaihoahoa o te Rā Ia rā ka whakaatu te A' Design Award i tētahi kaihoahoa tino pūmanawa hei Kaihoahoa o te Rā, he tangata e waihanga ana i ngā hoahoa, ngā hua, ngā kaupapa me ngā whare taketake, auaha hoki. I tēnei rā, e harikoa ana mātou ki te whakaatu i tētahi o ngā kaihoahoa kairangi rawa o te ao, he tangata nā āna hoahoa e hanga te āhua o tā tātou wheako i te ao.
Te Uiui Hoahoa o te Rā Pānuitia ngā uiui me ngā kōrerorero hou mō te hoahoa, te auahatanga, te hangarau me ngā waihangatanga hou i waenga i ngā kairīpoata hoahoa me ngā kaihoahoa, ngā kaihoahoa whare me ngā kaiwhakahaere waitohu rongonui o te ao. Ākona me pēhea ngā kaihoahoa me ngā waitohu kua toa i te A' Design Award e whakatinana ai i te tino kairangi hoahoa.
Te Rōpū Hoahoa o te Rā Ia rā ka whakaatu te A' Design Award i tētahi rōpū hoahoa whai tohu, auaha, motuhake hoki hei Rōpū Hoahoa o te Rā. Tūhuratia ngā kaupapa taketake, tino auaha hoki a ngā rōpū hoahoa kairangi puta noa i te ao, i roto i te hoahoanga, te hoahoa pai, te kākahu huatau, te hoahoa whakairoiro me te rautaki hoahoa.
Te Hoahoa o te Rā Ia rā ka kōwhiri te A' Design Award & Competition i tētahi kaupapa hoahoa motuhake e whakaatu ana i te kairangi hoahoa hei Hoahoa o te Rā. I tēnei rā, e tino harikoa ana mātou ki te whakaatu i tētahi hoahoa whai tohu whakahirahira e whai hua ai te ao i tōna kairangi hoahoa.
Te Tōtara Hoahoa o te Rā He mea kōwhiri e te A' Design Award & Competition, ko te Tōtara Hoahoa o te Rā he whakanui i ngā kaihoahoa rongonui nā ā rātou hua me ā rātou kaupapa kairangi e pai ake ai tō tātou ao, e whai hua, e ahu whakamua ai te pāpori. Tūhuratia ngā kōpaki mahi a ngā kaihoahoa o te taumata ā-ao, ngā kaihoahoa whare rongonui me ngā kaiwhakanao whakaaro hou.
Te Whakaaturanga Kaihoahoa o te Rā Ia rā ka whakanuia e te A' Design Award & Competition tētahi kaihoahoa tino kairangi, kaihoahoa whare rongonui, kaiārahi auaha, kaiwhakanao whakaaro hou rānei hei Whakaaturanga Kaihoahoa o te Rā, nā te kounga o āna mahi i kōwhiria ai hei tauira whakahirahira o te hoahoa pai. Tūhuratia ngā kōpaki hoahoa whai tohu.
Te Whakaaro Hoahoa o te Rā Ia rā ka whakaatu te A' Design Award & Competition i tētahi whakaaro hoahoa hou, ariā auaha rānei, e kitea ai te whakaaro taketake me ngā rongoā whaihua, hei Whakaaro Hoahoa o te Rā. Tūhuratia ngā ariā whai tohu mīharo, ngā huarahi auaha me ngā wawata whakaaweawe puta noa i te ao.
Te Waitohu Hoahoa o te Rā Ia rā ka whakaatu te A' Design Award & Competition i tētahi waitohu whakahirahira e aratakina ana e te hoahoa hei Waitohu Hoahoa o te Rā, me te tūhura i te tuakiri, te wawata auaha, ngā hua me ngā kaupapa rangatōpū a ngā hinonga me ngā whakahaere auaha. Tūhuratia ngā waitohu whai tohu me ā rātou hoahoa whakahirahira.
Te Ia Hoahoa o te Rā Ia rā ka tūhura te A' Design Award & Competition i tētahi ia hoahoa taketake hei Ia Hoahoa o te Rā, me te whakaatu i ngā kāhua e puea ake ana, ngā āhua rerehua e panoni ana me ngā ahunga auaha hou i roto i te hoahoanga, te kākahu huatau, te toi, te whakairoiro, ngā hua me ētahi atu mahi. Tūhuratia ngā ia hoahoa hou i tēnei rā.
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