Tazo Refresh Beverage
PepsiCo Design and Innovation
Mamanu Afifi Tazo Refresh Beverage e PepsiCo Design and Innovation Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience.
Manumalo i le A' Design Award Siliva
O le Tazo Refresh Beverage na saunia e PepsiCo Design and Innovation o se galuega manumalo iloga o le Fa'ailoga A' mo le Mamanu o Afifi. Na maua e le Tazo Refresh Beverage le A' Design Award Siliva i le 2021 ma ua fa'aalia i le Packaging Design Award Winners fa'atasi ma isi mamanu iloga. Su'esu'e fa'amatalaga o le poloketi, iloa isi galuega a PepsiCo Design and Innovation ma silasila pe aiseā e ese ai mai isi galuega o le tauvaga le mamanu Tazo Refresh Beverage.
E uiga i le Tazo Refresh
Mamanu Afifi Tazo Refresh Beverage e PepsiCo Design and Innovation Tazo Refresh is the packaging design for a line of ready to drink premium iced teas. The line is based on three established brand flavors, named Zen, Awake and Passion. The teas are certified organic and contain no artificial colors or sweeteners. The packaging is offered in 12 ounce single serve and 42 ounce multi serve bottles made of 100 percent post-consumer plastic. Bold ingredient colors are combined with white to express each fresh flavor clearly on the shelf. The design aims to keep current buyers and to attract a more adventurous audience. Ua maua e le Tazo Refresh le A' Design Award Siliva, o se tulaga iloga o le A' Design Award & Competition. O mamanu ua maua le A' Design Award Siliva e tu'ufa'atasia le fatufatua'i ma mamanu maualuga. E filifilia e se vaega tele o fa'amasino e avea ma galuega maualuga le lelei i o latou vaega ta'itasi, pe a mae'a se iloiloga fa'aa'oa'oga e tonu, amiotonu, fa'avae i le agava'a ma lē fa'aitu'au. E palotaina poloketi ua fa'atū i le faiga o iloiloga a tagata tomai tutusa e lē fa'ailoaina ai igoa o ē e ana galuega, e tusa ma ta'iala o iloiloga ua uma ona fa'atulaga ma avanoa i tagata lautele.
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Mamanu Sili o le Aso
Tagata Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award se tagata mamanu e matuā talenia i le fatuina o mamanu, oloa, poloketi ma galuega tusiata fale e ulua'i fatu ma fou ona manatu, e avea ma Tagata Mamanu o le Aso. I le asō, matou te fiafia e fa'ailoa atu se tasi o tagata mamanu silisili o le lalolagi, o ana mamanu e suia ai le auala tatou te ola ma iloa ai le lalolagi.
Fa'atalanoaga o Mamanu o le Aso Faitau fa'atalanoaga ma talanoaga aupito lata mai i mamanu, fatufatua'i, tekinolosi ma fa'afouga, i le va o tusitala o mamanu ma tagata mamanu, tusiata fale ma pule o fa'ailoga tau pisinisi ua ta'uta'ua i le lalolagi. Iloa le auala e ausia ai e tagata mamanu ma fa'ailoga tau pisinisi ua manumalo i le A' Design Award le silisili mata'ina o mamanu.
'Au Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award se 'au iloga ua manumalo i fa'ailoga, e fatufatua'i ma fa'afouina manatu, e avea ma 'Au Mamanu o le Aso. Su'esu'e galuega e matuā tulaga ese ma fatufatua'i i tusiata fale, mamanu lelei, tifiga, mamanu fa'akalafi ma fuafuaga fa'ata'atia o mamanu, mai 'au mamanu ta'imua i le lalolagi atoa.
Mamanu o le Aso O aso ta'itasi e filifilia ai e le A' Design Award & Competition se poloketi fa'apitoa e fa'aalia ai le silisili o mamanu e avea ma Mamanu o le Aso. I le asō, matou te fiafia tele e fa'aalia se mamanu mata'ina ua manumalo i se fa'ailoga ma ua aumaia se suiga lelei e ala i lona mamanu silisili.
Matai iloga o Mamanu o le Aso E filifilia e le A' Design Award & Competition le Matai iloga o Mamanu o le Aso e fa'amatilatila ai tagata mamanu ua iloga lo latou sao i le fa'aleleia o lo tatou lalolagi e ala i oloa ma poloketi silisili e manuia ma aga'i ai i luma le sosaiete. Su'esu'e aoina o galuega a tagata mamanu o le vasega silisili o le lalolagi, tusiata fale ta'uta'ua ma tagata e fatuina mea fou.
Tagata Mamanu Fa'apitoa o le Aso O aso ta'itasi e fa'amatilatila ai e le A' Design Award & Competition se tagata mamanu tulaga ese, se tusiata fale ta'uta'ua, se ta'ita'i fatufatua'i po'o se tagata e fatuina mea fou, e avea ma Tagata Mamanu Fa'apitoa o le Aso. Ua filifilia galuega a lenei tagata e tusa ma le agava'a e fai ma fa'ata'ita'iga mata'ina o mamanu lelei. Su'esu'e aoina o mamanu manumalo i fa'ailoga.
Manatu o Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award & Competition se manatu mamanu e matuā fou po'o se manatu fa'avae fatufatua'i e fa'aalia ai mafaufauga ulua'i fatu ma fofo aogā, e avea ma Manatu o Mamanu o le Aso. Su'esu'e manatu fa'avae ofoofogia ua manumalo i fa'ailoga, auala fou ma va'aiga mamao fa'aosofia loto mai le lalolagi atoa.
Fa'ailoga Tau Pisinisi o Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award & Competition se fa'ailoga tau pisinisi iloga e fa'amuamua mamanu, e avea ma Fa'ailoga Tau Pisinisi o Mamanu o le Aso. E su'esu'e ai lona fa'asinomaga, va'aiga mamao fatufatua'i, oloa ma poloketi fa'alapotopotoga a pisinisi ma fa'alapotopotoga e fa'afouina manatu. Iloa fa'ailoga tau pisinisi manumalo i fa'ailoga ma a latou mamanu silisili.
Ta'iala Fou o Mamanu o le Aso O aso ta'itasi e su'esu'e ai e le A' Design Award & Competition se ta'iala fou ulua'i fatu i mamanu, e avea ma Ta'iala Fou o Mamanu o le Aso. E fa'aalia ai sitaili o lo'o tula'i mai, suiga i manatu o le matagofie ma auala fou o le fatufatua'i i tusiata fale, tifiga, faatufugaga, ata fa'akalafi, oloa ma isi lava matata. Iloa ta'iala aupito lata mai o mamanu i le asō.
E iai sau mamanu e mafai ona manumalo i se fa'ailoga?
Matou te fiafia e fa'aalia lau galuega i le Packaging Design Award Winners.
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