Yumyum Visual Identity Rdesign
PepsiCo Design and Innovation
Mamanu Afifi Yumyum Visual Identity Rdesign e PepsiCo Design and Innovation YumYum is a packaging design for sausage rolls sold in Nigeria. The design draws inspiration from the colorful and busy markets of the country. Bright colors are used across the pack, including an intense yellow for the logotype. Bold, oversized typography is applied to the slim package, so the name stays visible. A window in the packaging shows the snack inside. The packaging is intended for people who move quickly through the day and look for a simple food option.
Manumalo i le A' Design Award
O le Yumyum Visual Identity Rdesign na saunia e PepsiCo Design and Innovation o se galuega manumalo e matuā fa'aaloalogia o le Fa'ailoga A' mo le Mamanu o Afifi. Na maua e le Yumyum Visual Identity Rdesign le A' Design Award i le 2025 ma ua fa'aalia i le Packaging Design Award Winners fa'atasi ma isi mamanu tulaga ese. Su'esu'e fa'amatalaga o le poloketi, iloa isi galuega a PepsiCo Design and Innovation ma silasila pe aiseā e tulaga maualuga ai i le tauvaga le mamanu Yumyum Visual Identity Rdesign.
E uiga i le Yumyum
Mamanu Afifi Yumyum Visual Identity Rdesign e PepsiCo Design and Innovation YumYum is a packaging design for sausage rolls sold in Nigeria. The design draws inspiration from the colorful and busy markets of the country. Bright colors are used across the pack, including an intense yellow for the logotype. Bold, oversized typography is applied to the slim package, so the name stays visible. A window in the packaging shows the snack inside. The packaging is intended for people who move quickly through the day and look for a simple food option. Ua maua e le Yumyum le A' Design Award i le tulaga U'amea, o se tulaga fa'aaloalogia o le A' Design Award & Competition. O mamanu i le tulaga U'amea e fa'aalia ai manatu mautu ma mamanu fa'apolofesa. E filifilia e se vaega tele o fa'amasino mo le lomia fa'atasi ma galuega manumalo i fa'ailoga, pe a mae'a se iloiloga fa'aa'oa'oga e tonu, amiotonu, fa'avae i le agava'a ma tuto'atasi. E palotaina galuega ua tauva e ala i iloiloga a tagata tomai tutusa e lē fa'ailoaina ai igoa o ē e ana galuega, e tusa ma ta'iala o iloiloga ua uma ona fa'atulaga ma avanoa i tagata lautele.
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Mamanu Sili o le Aso
Tagata Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award se tagata mamanu e matuā talenia i le fatuina o mamanu, oloa, poloketi ma galuega tusiata fale e ulua'i fatu ma fou ona manatu, e avea ma Tagata Mamanu o le Aso. I le asō, matou te fiafia e fa'ailoa atu se tasi o tagata mamanu silisili o le lalolagi, o ana mamanu e suia ai le auala tatou te ola ma iloa ai le lalolagi.
Fa'atalanoaga o Mamanu o le Aso Faitau fa'atalanoaga ma talanoaga aupito lata mai i mamanu, fatufatua'i, tekinolosi ma fa'afouga, i le va o tusitala o mamanu ma tagata mamanu, tusiata fale ma pule o fa'ailoga tau pisinisi ua ta'uta'ua i le lalolagi. Iloa le auala e ausia ai e tagata mamanu ma fa'ailoga tau pisinisi ua manumalo i le A' Design Award le silisili mata'ina o mamanu.
'Au Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award se 'au iloga ua manumalo i fa'ailoga, e fatufatua'i ma fa'afouina manatu, e avea ma 'Au Mamanu o le Aso. Su'esu'e galuega e matuā tulaga ese ma fatufatua'i i tusiata fale, mamanu lelei, tifiga, mamanu fa'akalafi ma fuafuaga fa'ata'atia o mamanu, mai 'au mamanu ta'imua i le lalolagi atoa.
Mamanu o le Aso O aso ta'itasi e filifilia ai e le A' Design Award & Competition se poloketi fa'apitoa e fa'aalia ai le silisili o mamanu e avea ma Mamanu o le Aso. I le asō, matou te fiafia tele e fa'aalia se mamanu mata'ina ua manumalo i se fa'ailoga ma ua aumaia se suiga lelei e ala i lona mamanu silisili.
Matai iloga o Mamanu o le Aso E filifilia e le A' Design Award & Competition le Matai iloga o Mamanu o le Aso e fa'amatilatila ai tagata mamanu ua iloga lo latou sao i le fa'aleleia o lo tatou lalolagi e ala i oloa ma poloketi silisili e manuia ma aga'i ai i luma le sosaiete. Su'esu'e aoina o galuega a tagata mamanu o le vasega silisili o le lalolagi, tusiata fale ta'uta'ua ma tagata e fatuina mea fou.
Tagata Mamanu Fa'apitoa o le Aso O aso ta'itasi e fa'amatilatila ai e le A' Design Award & Competition se tagata mamanu tulaga ese, se tusiata fale ta'uta'ua, se ta'ita'i fatufatua'i po'o se tagata e fatuina mea fou, e avea ma Tagata Mamanu Fa'apitoa o le Aso. Ua filifilia galuega a lenei tagata e tusa ma le agava'a e fai ma fa'ata'ita'iga mata'ina o mamanu lelei. Su'esu'e aoina o mamanu manumalo i fa'ailoga.
Manatu o Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award & Competition se manatu mamanu e matuā fou po'o se manatu fa'avae fatufatua'i e fa'aalia ai mafaufauga ulua'i fatu ma fofo aogā, e avea ma Manatu o Mamanu o le Aso. Su'esu'e manatu fa'avae ofoofogia ua manumalo i fa'ailoga, auala fou ma va'aiga mamao fa'aosofia loto mai le lalolagi atoa.
Fa'ailoga Tau Pisinisi o Mamanu o le Aso O aso ta'itasi e fa'aalia ai e le A' Design Award & Competition se fa'ailoga tau pisinisi iloga e fa'amuamua mamanu, e avea ma Fa'ailoga Tau Pisinisi o Mamanu o le Aso. E su'esu'e ai lona fa'asinomaga, va'aiga mamao fatufatua'i, oloa ma poloketi fa'alapotopotoga a pisinisi ma fa'alapotopotoga e fa'afouina manatu. Iloa fa'ailoga tau pisinisi manumalo i fa'ailoga ma a latou mamanu silisili.
Ta'iala Fou o Mamanu o le Aso O aso ta'itasi e su'esu'e ai e le A' Design Award & Competition se ta'iala fou ulua'i fatu i mamanu, e avea ma Ta'iala Fou o Mamanu o le Aso. E fa'aalia ai sitaili o lo'o tula'i mai, suiga i manatu o le matagofie ma auala fou o le fatufatua'i i tusiata fale, tifiga, faatufugaga, ata fa'akalafi, oloa ma isi lava matata. Iloa ta'iala aupito lata mai o mamanu i le asō.
Ua e fatuina se mea tulaga ese?
Ia va'ai le lalolagi i lau galuega. Auina mai lau mamanu ina ia iloilo mo se fa'aaliga i le Packaging Design Award Winners.
Ia Fa'aalia Lau Galuega