Moutai Liquor
Kai Liu Yu
包装设计 Moutai Liquor 由 Kai Liu Yu Moutai is a packaging design for a Chinese baijiu liquor. The box is the first to apply the pull-card changing pattern principle to a packaging structure. When a card is pulled, the printed illustration changes, revealing the twelve Chinese zodiac animals and mythical figures gathered for a feast in Maotai Town. The illustrations refer to traditional Chinese culture and aesthetics. The bottle is made with ceramic technology. Three-dimensional low-temperature embossed paper is used to keep the patterns faithful. The box measures 140 by 125 by 300 millimeters.
A' Design Award 铜奖 获奖作品
Moutai Liquor 由 Kai Liu Yu 创作，是 A' 包装设计奖 的卓越获奖作品。Moutai Liquor 于 2020 荣获 A' Design Award 铜奖，与其他卓越设计一同在 Packaging Design Award Winners 展示。探索项目详情，发现 Kai Liu Yu 的其他作品，了解 Moutai Liquor 为何能在众多参赛设计中脱颖而出。
关于 Moutai
包装设计 Moutai Liquor 由 Kai Liu Yu Moutai is a packaging design for a Chinese baijiu liquor. The box is the first to apply the pull-card changing pattern principle to a packaging structure. When a card is pulled, the printed illustration changes, revealing the twelve Chinese zodiac animals and mythical figures gathered for a feast in Maotai Town. The illustrations refer to traditional Chinese culture and aesthetics. The bottle is made with ceramic technology. Three-dimensional low-temperature embossed paper is used to keep the patterns faithful. The box measures 140 by 125 by 300 millimeters. Moutai 荣获 A' Design Award 铜奖，这是 A' Design Award & Competition 的一项备受尊重的荣誉。A' Design Award 铜奖 获奖作品将新颖的理念与娴熟的设计融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中值得关注的参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对参赛作品进行投票。
