Kum-Kum Water Packaging
Backbone Branding
包装设计 Kum-Kum Water Packaging 由 Backbone Branding The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label.
A' Design Award 金奖 获奖作品
Kum-Kum Water Packaging 由 Backbone Branding 创作，是 A' 包装设计奖 的卓越获奖作品。Kum-Kum Water Packaging 于 2021 荣获 A' Design Award 金奖，与其他卓越设计一同在 Packaging Design Award Winners 展示。探索项目详情，发现 Backbone Branding 的其他作品，了解 Kum-Kum Water Packaging 为何能在众多参赛设计中脱颖而出。
关于 Kum-Kum
包装设计 Kum-Kum Water Packaging 由 Backbone Branding The bottle has symmetrical droplets on its four sides, two facing upward and two facing downward, which shape the form of water in its dynamic substantiation. As for the label and logo, Backbone Branding has created a combination of a label and a filled bottle, which shows the transparency and plasticity of the water in its dynamics. The blue tint of the back label blends harmoniously with the bottle and, thanks to the refraction of light through the liquid, makes the bottle visible, and the brand's white logo on the transparent label becomes apparent due to the blue-tinted back label. Kum-Kum 荣获 A' Design Award 金奖，这是 A' Design Award & Competition 最高级别的荣誉之一。A' Design Award 金奖 获奖设计将鲜明的原创设计与卓越的创新能力融为一体，由大型评审团经过公平、合乎伦理、择优且公正无私的学术评审，选为各自类别中的杰出参赛作品。评审依据预先制定并公开的评价标准，按照盲审同行评议流程，对参赛作品进行投票。
