Niulanshan Zodiac Ox Edition
TIGER PAN
包装设计 Niulanshan Zodiac Ox Edition 由 TIGER PAN Niulanshan is a limited edition packaging design for a Chinese liquor brand, released for the Year of the Ox. The bottle is made of glass and the box is made of wood. The design avoids realism and uses a modern and abstract form. A blade-sliced straight line on the bottle body suggests the tough body and the uncompromising character of an ox. The brand mark keeps only the calligraphic character Niu, which means ox. The last stroke is extended to suggest the Chinese phrase Niu till the end, a wish to reach goals. The intent is to attract young consumers.
A' Design Award 银奖 获奖作品
Niulanshan Zodiac Ox Edition 由 TIGER PAN 创作，是 A' 包装设计奖 的获奖作品。Niulanshan Zodiac Ox Edition 于 2021 荣获 A' Design Award 银奖，与其他非凡设计一同在 Packaging Design Award Winners 展示。深入了解项目细节，发现 TIGER PAN 的其他作品，了解 Niulanshan Zodiac Ox Edition 为何能在众多参赛设计中独树一帜。
关于 Niulanshan
包装设计 Niulanshan Zodiac Ox Edition 由 TIGER PAN Niulanshan is a limited edition packaging design for a Chinese liquor brand, released for the Year of the Ox. The bottle is made of glass and the box is made of wood. The design avoids realism and uses a modern and abstract form. A blade-sliced straight line on the bottle body suggests the tough body and the uncompromising character of an ox. The brand mark keeps only the calligraphic character Niu, which means ox. The last stroke is extended to suggest the Chinese phrase Niu till the end, a wish to reach goals. The intent is to attract young consumers. Niulanshan 荣获 A' Design Award 银奖，这是 A' Design Award & Competition 的一项卓著荣誉。A' Design Award 银奖 获奖设计将创造力与专业的设计融为一体，由大型评审团经过公平、合乎伦理、择优且独立客观的学术评审，选为各自类别中品质出众的参赛作品。评审依据预先制定并公开的评价标准，依循盲审同行评议流程，对提名项目进行投票。
